The New York Toy Fair will arrive in February of 2020. And guests will get their first look at a brand new toy concept from artist Camille Walala. LEGO is launching a new way to create called LEGO DOTS. Attendees will get to experience these new toys one month ahead of their official release in a five-room house called HOUSE OF DOTS.
This house is spread out over eight shipping containers and is comprised of over two million LEGO tiles. The concept of LEGO DOTS is to simplify the build process and focus more on creativity for children. The bricks can be individually designed and snapped together in different ways with a variety of artworks. They can also be wearable bracelets so kids and adults can take their creations with them. Walala stated:
The house has a living room, kitchen, bedroom, bathroom, and a disco room with music from Ele Beattie. Guests can design their own patterns and bracelets to take as souvenirs. Senior Vice President and Head of Product and Marketing Development for the toy brand, Lena Dixen, stated:
The first LEGO DOTS range will be available on March 1st, 2020, and include bracelets, room decor, and booster bags.
