LG has introduced a new OLED TV display technology called OLED.EX ahead of CES 2022 today. The technology, which is an acronym of “Evolution” and “eXperience,” is meant to enhance the overall picture quality by improving the brightness by up to 30% as compared to the conventional OLED screens.

The new OLED.EX technology uses the basic self-emissive characteristic of an OLED display, which allows for deeper blacks and accurate colors. But, this isn’t the best part. LG applies deuterium compounds to the technology to produce highly efficient organic light-emitting diodes. This can help in stronger light emissions, which, in turn, will improve the picture quality, brightness, and color accuracy without any distortion.

Plus, the new technology will reduce the bezel size of the screen from 6mm to 4mm (for 65-inch OLED screens), thus, calling for an even immersive viewing experience. The OLED.EX technology is expected to be integrated into the OLED TVs, starting from the second quarter of 2022.