Longtime TV marketing executive Lorraine Snebold passed away on September 28 in Augusta, Georgia. According to Variety, she was 65 years of age when she passed. Snebold last worked as a senior director of brand strategy for Nexstar’s NewsNation back in September of 2020, it was formerly known as WGN America. Snelbold passed away due to complications from injuries she had suffered in a car accident.
Lorraine Snebold’s Career
She spent the early part of her career working for local television stations in the local markets which include: WDBJ, Roanoke; KDKA, Pittsburgh; KYW, Philadelphia; and WTTG in Washington, D.C. Snebold was also integral in launching Pittsburgh’s The Hometown Advantage brand and recently helped the National Geographic Channel. She’s also worked with Fox, CBS, and numerous other local TV stations. Here is a clip of her sizzle reel for National Geographic:
Her passion went past broadcast television as she was also the founder of Pet-aw-graphy.com, a website that her dog, Elmo, inspired her to create. The website sells greeting cards made out of 100% recycled papyrus paper. The cards can also be found at major retailers Wal-Mart and Target. The NewsNation VP for marketing and brand communications, Jonathan Killian, said this about her upon hearing the sad news:
Besides being a longtime TV marketing executive, Lorraine Snebold was also a bit of a thrill-seeker. She was an avid scuba diver and enjoyed jumping out of airplanes with a parachute on. Lorraine Snebold even found time to volunteer at the Special Olympics.
