If you’re a business owner, or a marketer, looking to further improve your business’ growth; or whether you’re wondering why many of your website visits don’t turn into sales, it’s time you started going straight to the source and analysing what customers do on your website. Lucky Orange (visit) is one of the most popular website analysis and real-time chat tools that you can use to identify possible problem areas on your website, as well as provide direct, individual help to customers. Let’s take a look at how Lucky Orange can make your life easier, and improve your website conversion rates.
Almost every website out there is, at the end of the day, about the people who visit them. It’s important that when a potential (or returning) customer visits your website, they end up buying something from you.
Now that you know why Lucky Orange is useful, let’s take a look at some of its salient features, and why they might be useful to your business or marketing efforts.
Session Recordings
Lucky Orange brings a powerful session recording feature that lets you look at a browser session of a potential customer. This helps in analysing what a particular type of customer does on your website, the website elements they interact with, and everything else they do on your website.
There’s also “Live View”, which lets you watch a visitor in real time, as they navigate through your website right now. It’s a useful way of seeing how visitors are behaving on your website.
Dynamic Heatmaps
Lucky Orange also brings dynamic heatmaps for your website, and this is a powerful tool to analyse what visitors do the most on your website. Dynamic heatmaps highlight areas based on how often people click on them and interact with them. This can be helpful when you’re optimising your website to increase sales or conversions.
Lucky Orange’s dynamic heatmaps offer a ton of power as well. For one, Lucky Orange tracks every single visit on your website to create these heatmaps, so you always get the full picture instead of just a sample-set of users.
Any webmaster would know that conversion funnels are incredibly important; not only to analyse where a potential customer might drop out, but also to figure out what path most customers take on your website.
Lucky Orange makes it way easier to create conversion funnels for analysis, and lets you see not only how many customers start their journey into the funnel, but more importantly, how many of them didn’t complete the entire conversion funnel and left midway.
No matter how much you optimize your website, there’s nothing that works quite as well as a human touch when it comes to convincing potential customers to turn into actual returning customers. A good customer service and support experience is exceedingly important to build trust with clients.
You can opt to have the live chat pop-up offer help anytime a customer visits your website. However, if you feel that it might be too annoying for most people, you can set custom rules for when the chat bubble will pop-up with a handy hint.
Most websites that deal with sales of any sort have forms that a customer has to fill out. And a lot of times, visitors tend to stop filling out these forms midway due to any number of reasons. With Lucky Orange’s form analytics, you can get a clear picture of where your form is failing and why people aren’t filling it out to completion.
For example, you can see how long a visitor is on a page before they start to fill out the form. You can also compare the time it takes visitors to fill out different form fields, in order to analyse what might be difficult for a customer to answer.
One of the most powerful tools that Lucky Orange offers are its visitor profiles. These are basically individual records of visitors on your website. You can watch recordings of how they behave on your website, view chat logs if they have interacted with your support team, and more.
You can also start a chat with visitors, straight from their visitor profile, if you find that they might need some help.
Dashboard
Tracking all of this information can be quite difficult, especially with the sheer number of customers that likely visit your website every day. But, with Lucky Orange, you get access to an easy to use, customisable dashboard that can surface the most important information right in front of you, so you can get a quick overview of how everything is going before you dive deeper with individual tools.
Finally, if you’re worried about the impact of adding Lucky Orange to your website, don’t be. The Lucky Orange tracking code loads asynchronously, which means your website will not be slowed down at all, regardless of the platform you’re on.
With all of those features, the really impressive thing is that Lucky Orange starts at $0. This will get you tracking for one website, up to 500 pageviews, and unlimited heatmap data and recordings for 30 days.
All of these plans offer unlimited heatmaps and visitor session recordings up to 30 days. However, if you want to keep your data for longer, you can set that up when you’re subscribing. If you want to give it a try before subscribing, Lucky Orange offers a 7 day free trial that doesn’t even require you to provide a credit card.
As you can probably tell, Lucky Orange is a fairly powerful tool. Whether it’s dynamic heatmaps, session recordings, custom conversion funnels, or any of the other powerful analytics tools it offers, Lucky Orange can make it easy for you to analyse your website traffic and perfectly optimise your website to increase sales and conversions. Plus, you can start using the service for free.
