Tesco, the England-based grocery retailing giant, is giving away various electronic products to its customers as part of its new Super Substitute initiative. The company did not formally announce anything about it. However, some Tesco customers have started receiving surprise gifts including Apple iPhones, Samsung Galaxy Tabs, and more with their orders in some of the Tesco stores in the UK.

A big thanks this week to @Tesco & @tescomobile. On Wednesday evening we went to pick up our click and collect order and had a little surprise in there – an Apple iPhone SE. Apparently we ordered apples and randomly got an apple iphone! Made my sons week! 😁 #tesco #substitute pic.twitter.com/Mo8rZoAUwD

Now, Nick is one of the lucky customers who got an Apple iPhone SE with his order of apples. However, would he have ordered frozen codfish, he would have gotten the AirPods. And if ordered a pack of Mini Cheddars, he might have gotten an iPhone 12 Mini.