Following Nike, Microsoft, and of course Meta (formerly Facebook), Mcdonald’s is the latest company to join the Metaverse bandwagon. The global food-chain brand recently filed multiple trademark applications for virtual services, products, and even entire restaurants and cafes for the Metaverse. The company aims to establish its position to garner a chunk of the upcoming Web 3.0 market and the Metaverse sector.
As per a recent report by Forbes, McDonald’s is one of the many global brands to file trademarks for virtual products and services. It is also reported that brands like Panera Bread, Walmart, and Skechers have also filed similar trademark applications in the past three months.