Micromax, once the leader of the Indian smartphone industry, faded in the glimmer of Xiaomi’s cost-effective offerings. The company, which recently announced its intention to “snatch” the pole position from Xiaomi, has started sending out invites for the launch of a smartphone later this month.
Micromax is likely to focus on the sub-Rs 12,000 segments and Jain says there’s a lot to be done in the price bracket. “There is a big chunk of the Redmi range users available for upgrades a now their aspirations are high“, Jain said while acknowledging competition. He also spoke of consumers’ expectations and said that providing a single refined product can be more rewarding than offering 20 at somewhat similar prices.
