Earlier last month, Microsoft announced that it’s killing off support for the Cortana voice assistant on Android and iOS. Both its standalone app, as well as the Cortana integration within the Microsoft Launcher, will go away on January 31.

Also, Shuman added the locations where Cortana support is being ended saw very limited traction. The second reason for keeping the lights on in the US will have to be experimentation. Microsoft may have brought Alexa into the fold to offers its users a lot more versatility but it hasn’t given up on Cortana just yet. Voice assistance is surely the future and the company is still holding out hope – looking to build a standalone assistant that may one day come into play somewhere.