Mobile Phone Demand Won T Fall Sharply In India Industry Body

While the lockdown due to the COVID-19 pandemic has led to production loss of an estimated over Rs 15,000 crore for the Indian handset manufacturing industry, there will be no sharp decline in demand for mobile phones in a post-lockdown scenario, predicts industry body India Cellular and Electronics Association (ICEA).

“People realise the great value of it now. So we do not see demand going down too much,” he said.

According to ICEA, while the global companies will eventually be able to tide over the challenges that they are facing due to the uncertainties brought about by the coronavirus pandemic, it could be far more difficult for the Indian mobile phone manufacturers.

With 158 million smartphone shipments in 2019, India surpassed the US to become the second-largest smartphone market globally after China, according to Counterpoint Research.